12Feedback is an application that is as effective as it is user friendly. After shopping your customers will be asked to give their opinion on a special 12Feedback device.
By using a special (Google autorised) format with a 1 to 5 star score, all individual entrees will result in an average which can be integrated in your ranking in Google. By that your website will organically be positioned much higher in Google search results and your shop will be found a lot better!
Publishing your clients’ feedback will also lead to a more reliable image of your shop, because customers value other customers’ opinions very highly. Recent studies show that 92% of all orientating customers online take other people’s feedback in serious consideration before they purchase something. And above that the feedback can also mention the specific added value that real shops can offer compared to webshops, such as personal service, touch & feel, trying (on), comparing alternatives etc.
In a special backend you’ll have a chronological overview of all given feedback. In this environment you’ll be able to see how the scores are devided between the 1 to 5 star ratings.
Besides that it will also give you the opportunity to react online to the given feedback. This way also others can see how you respond to it, which will help you optimise your online reputation!